This new leather goods emporium opened its doors in September 2017 in the Majorelle neighborhood at the heart of Marrakech, known as the Red City. The shop brings together a collection of purses, accessories and clothing inspired by Moroccan craftsmen. The majority of the models on sale are unique creations that are made exclusively for the boutique. The handmade look, be it embroidered, painted or crocheted, is made possible by the presence of an in-house embroiderer. The ambiance and decor of the establishment are a subtle and poetic blend of this fine craftsmanship and a testament to Robert's (the owner) dreamlike vision. The feeling of being in a workshop due to the white walls surrounding a garden in the midst of a Riyad, with cactus-green sculpted wood panels.